One of the first industries to be impacted by the internet, the travel and hospitality industry today leads the path to social media marketing. In today’s times, when anything and everything finds a foothold on the internet, it becomes but imperative that your hotel gets an enhanced visibility through the internet. Advertising one’s hotel brand can be equally necessary and especially with the revolutionizing of the online marketing industry, the competition of roping in as many clients as possible has got even more intense.
Social media is all about getting people involved and engaged in your activities. It lets you build, connect, communicate and interact with your current and prospective customer base. Aiding in etching lasting relationships with customers, social media provides an open platform where you listen to, interact and converse with people who have something to say about you.
Technological developments today have also changed the manner in which a traveler makes decisions regarding hotel patronage and bookings. Social media interactions, guest reviews, opinions, and experiences are trusted more over just hotel promotions and advertisements and are closely monitored by potential customers. As mobile devices have become the norm for communication and obtaining information, today’s traveler wants quick access to relevant information and seeks to connect with a hotel representative in real time. A survey states that as many as 33% people are traveling to various destinations across the globe and travel planning is a part of the social interaction they have on Facebook!
With growing competition and an escalating travel demand, the significance of hotel SEO to drive in potential customers mounts tremendously. The right hotel SEO helps in getting and staying connected to customers, leading to business growth. Integrating booking engine links on the website, defined content and impressive visuals all form a part of hotel SEO. Often, tourists avail travel deals and packages based on appealing visuals and informative and eye-catching content. The content must incorporate relevant keywords that place your brand on the search engine’s first page. Hence, hotel SEO gives a kick start to the campaign and lets your website gain maximum hits.
Along with SEO, social networking also helps to drive potential traffic to the website. In today’s date and time, the initials clearly are SMO – Social Media Optimization. This involves efforts to create exciting, interesting and engaging marketing campaigns. In other words, a website must strive to develop content that not only informs but also entertains and engages in order for it to be picked up by blogs, get re-tweeted, commented on, liked and shared and result in the formation of natural links back to the site!
Hotel SMO is helpful in building trust of tourists looking for travel accommodation. It involves creativity and investment where people are connected to your business. Variety is the spice of life; this adage holds true while executing Hotel SMO as you have an opportunity to broaden your business verticals. The brand’s Facebook page or a Twitter account can do wonders where you can announce special offers and deals, run contests and polls and ask questions in order to increase engagement and drive in more and more user traffic. It needs special mention that social posts need to be related to your business so that it helps in creating brand awareness. Sharing reviews on travel social networks like Expedia and TripAdvisor with social bookmark sites is the best method for promotion.